| 12 Min Read
How Gift Cards Work
Sell, redeem, and track gift cards via a central system. Tracking in real-time to keep it
perfectly aligned across all sales channels.
Step 1
Set Up & Design Your Gift Cards
Create and customize physical or digital gift cards to match your brand.
Step 2
Sell & Activate
Sell gift cards in-store or online and activate them instantly at purchase.
Step 3
Redeem for Transaction
Customers redeem gift cards in-store or online, with balances updated in real-time.
Step 4
Track & Manage Performance
Monitor balances, redemptions, and gift card activity from one central system.
Easy for Everyone Involved—Retailers,
Staff & Customers
From setup to checkout, every step is designed to stay simple for retailers, staff, and
customers alike. Try our gift cards and see.
Built for Retailers
Flexible Gift Card Options
Offer both preset-value and custom-amount gift cards, giving you control over pricing while meeting different customer needs.
Simple Setup at the POS
Activate gift cards instantly by scanning or swiping at checkout—no complicated configuration or additional steps required.
Real-Time Reporting & Tracking
Monitor gift card sales, balances, redemptions, and adjustments as they happen, all from a centralized system.
True Omnichannel Support
Sell and redeem gift cards across in-store and online channels with a single, synchronized balance.
Designed for Customers
Flexible Redemption
Use gift cards for full or partial payments, in-store or online, with remaining balances preserved for future purchases.
Instant Balance Visibility
Customers can quickly check their gift card balance at checkout, ensuring transparency and confidence before every purchase.
Easy to Share
Physical cards can be handed off, and eGift cards can be shared digitally—making gifting simple and convenient.
Redeem, Then Buy Again
Once a gift card balance is fully used, customers can easily purchase a new card for continued use—keeping the experience straightforward and secure.
Gift Card Trainings
Sell, Manage, and Redeem Gift
Cards Across Every Channel
Create & Manage Gift Cards In-Store
Set Up & Manage Gift Cards Online
Sell, Activate, and Check Gift Card Balances at the POS
Benefits That Go Beyond the Sale
Business Benefits You Can Count On
Drive Repeat Visits
Gift cards bring customers back into your store to redeem, increasing return traffic.
Increase Customer Engagement
Gift cards keep customers connected to your brand beyond a single transaction.
Attract New Customers
Gift cards introduce your business to new shoppers who may not have visited otherwise.
Referral-Driven Growth
When customers give gift cards to friends and family, your brand is shared organically—turning gifting into ongoing exposure and new sales.
A Better Experience for Your Customers
A Convenient Payment Alternative
Gift cards provide customers with an easy, flexible way to pay—whether they’re shopping in-store or online.
No Channel Limitations
Customers can use gift cards wherever you sell, with no need to worry about where or how they redeem them.
Automate Your Gift Card Experience
Connect FTx Commerce with Klaviyo to automate customer engagement—send alerts when gift cards are purchased and remind customers to redeem unused balances. (coming soon)
Custom Gift Card Designs, Your Way
In-Store Gift Cards
Set up and sell physical gift cards quickly at the POS. With FTx Concierge Service, we can help design your cards, then order them through a trusted third-party provider. Professional, branded cards that match your store—and yes, this applies to loyalty cards too.
Online Gift Cards
Configure digital gift cards and designs directly in the backend for online purchase. Customers can buy, redeem, and track balances seamlessly—just like physical cards—across both in-store and online channels.
Smart Gift Card Strategies for Retailers
Browse actionable and practical insights built from retail experience, not theory.
Know and implement how gift card tips help you make smarter decisions.
Bring Omnichannel Gift Cards to Your Store
Sell, manage, and track gift cards from one platform. No separate systems, no manual
reconciliation. Just gift cards that work everywhere you sell.
Frequently Asked Questions
A gift card is a form of payment that can be used at retail stores. Any card with a unique number or barcode can be used.
Money is loaded onto the card, which customers can spend at accepted store locations.
FTx POS makes setting up gift cards straightforward—you can create and sell gift cards directly in your POS system and redeem them at checkout. The gift card program also integrates with your online store, so you can support gift card purchases across sales channels where ecommerce is enabled.
Yes. Gift cards are fully omnichannel. Customers can redeem them in-store at any location or online through your ecommerce site, with the balance always staying up to date.
Absolutely. Whenever a gift card is used or loaded with funds, the balance updates instantly across all channels, so customers and staff always see the correct amount.
Yes. Gift cards are linked to a central account, which means customers can redeem them at any store location seamlessly, without needing separate cards for each location.
Yes. Gift cards can be branded to feature your store’s logo, colors, or other custom designs. This works for both physical cards and digital eGift cards, making them a great way to showcase your brand.
If you require professional graphic help, get in touch with our FTx Concierge team and we’ll handle the design aspect for you – we can even help with the setup too!
Yes. Whether a customer has a physical card or an eGift card, they can use either type wherever gift cards are accepted—in-store or online—with the same balance tracked in real-time.
Yes. Customers can purchase gift cards online and redeem them at your stores or buy them in-store and use them online. It’s all seamless, with the balance always up to date.
Yes. Customers can use a portion of a gift card balance and pay the remainder with another payment method. The remaining balance stays on the card for future purchases.
Gift cards can be set to expire if desired, but they can also remain active indefinitely. Deactivation dates can be configured for campaigns or special promotions.
Yes. All transactions are tracked in real-time, and gift card activity is logged for auditing purposes, ensuring secure and transparent management.
Yes. You can see exactly which cards were sold, how much was redeemed, where and when transactions occurred, and which employees handled them. This makes it easy to monitor sales and measure gift card performance.
No. You can sell gift cards with your existing POS setup. Physical cards can be scanned or entered manually, and eGift cards are sold directly through the system or online store.