You know how some promotions just seem to click? That’s exactly what happened when Smokers Choice ran a loyalty-focused campaign for Kanva Botanicals’ Focus + Flow.
Picture this: a month-long push, a smart reward strategy, and customers coming back for more.
The result? Sales doubled. Yep—doubled.
Introduction to the Campaign
Smokers Choice wanted to give Kanva Botanicals’ Focus + Flow a serious boost. The plan was simple: make the product irresistible to both new and existing shoppers.
By using the Loyal-n-Save platform, the team whipped up a promotion that wasn’t just about a discount—it was about rewarding loyalty.
Campaign Snapshot:
- Product featured: Kanva Botanicals Focus + Flow
- Duration: 1 month
- Promotional offer: 10% off + 10x loyalty points
- Customer engagement approach: Multi-channel messaging, in-store prompts, and personalized offers
During this campaign, Smokers Choice attracted 33 new customers while reinforcing habits among existing shoppers. It was all about creating measurable, sustainable sales growth—not just a short-term spike.
Challenges Before Launching the Loyalty Campaign
Even the best campaigns start with a problem. Here’s what Smokers Choice was up against:
- Low monthly sales volume: Less than 150 units were moving before the campaign.
- Limited product awareness: Not everyone knew Kanva Focus + Flow even existed.
- Inconsistent purchasing behavior: Shoppers bought sporadically, making revenue unpredictable.
- Competitive product category: Lots of focus & energy supplements fighting for attention.
- Need for a strategic sales driver: A push was needed to stand out and drive repeat business.
It was clear: a smart loyalty-driven approach could turn these challenges into opportunities.
Campaign Results: Doubling Sales with Loyal-n-Save
Summary
Here’s the quick recap:
- Campaign Objective: Boost sales and create loyal repeat shoppers for Kanva Botanicals Focus + Flow.
- Strategy: Loyalty-driven promotion with 10% off + 10x rewards, targeting both new and existing customers.
- Key Outcomes: Doubled sales, 33 new customers, 36 loyal repeat buyers, consistent post-campaign growth.
- Long-Term Impact: Solidified a sustainable growth strategy and built a loyal customer base.
Closing Insight: A smart loyalty program doesn’t just reward purchases—it builds relationships. And in this case, that relationship doubled the product’s sales.
